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UNICEF: Pro-reading Campaign
UNICEF had launched this unique print advertisement campaign with a view to urge teenagers to develop habit of reading. The campaign is apparently making use of the general tendency of teenagers to try out those things that are forbidden or which are not considered appropriate.
UNICEF published this advertisement campaign in a time when teenagers are increasingly turning towards drugs and other bad habits and a book for them just meant for taking cocaine or joint. The advertisements are showing a book is being used for taking joints and cocaine and the correct use of those books is being grossly ignored.
The campaign has attempted to raise a question among teenagers that if reading were forbidden like drugs would they be tempted to try. However, the presentation of the campaign seems to be struggling to bring out the real idea to urge teenagers to read books rather spending time in worthless activities.
The copy of the campaign reads, If reading were be forbidden would you be tempted to try. The campaign is credited to MC/CD Advertising.
Via twenty Four.