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Startup Models: Push or Pull?
© toffehoff
Young Entrepreneur examined two contrasting startup models recently. If you have thought much about the difference between a "push" model and a "pull" model for your startup, you should.
The difference between the two models is this:
- In a push model an entrepreneur develops a product or service "whose time has come" (in the entrepreneur's opinion) and when development is finished the entrepreneur goes looking for customers or clients.
- In a pull model an entrepreneur a product that a particular client or customer needs (and maybe has even asked for), either with the anticipation that that one client (or group of clients) will make the product profitable orwith the hope of marketing the product to other clients after the first client tests the product.
The article provides some good insights into the advantages and disadvantages of each model.